Arattai: An alternative to Whatsapp from India
In recent years, India has witnessed the rise of several homegrown digital platforms, and one notable addition to this list is Arattai, a new messaging app developed by Zoho Corporation. Designed as a secure, user-friendly alternative to global messaging platforms, Arattai aims to provide seamless communication while prioritising data privacy and localisation within India. What is Arattai? Arattai is a messaging application developed by Zoho Corporation, an Indian software company, as a home-grown alternative to global messaging platforms like WhatsApp. The name “Arattai” comes from Tamil, meaning “chat” or “conversation.” Launched in 2021, the app aims to provide a secure, simple, and localized communication tool designed especially for Indian users. Arattai allows users to send text messages, share photos, videos, and documents, and make voice or video calls. It also includes group chats, channels, and story-style updates similar to other major messaging platforms. One of...